What is SEO Anyway?

Both pay-per-click and SEO are targeted to get your website placed as close to the top of search engine results as possible. Marketing and SEO are different, yet very, very similar. SEO are considered as the main factors in enhancing the traffic of one’s website. The concepts of good SEO are hardly a secret. The people who least understands issues with URL structure and SEO are the very people who create them: web developers, programmers, and software developers.Many long-time SEO’s are now looking at the big picture and working with usability analysts. Some SEO are scam artists. I find it interesting that so many newcomers are given the wrong impression that there is one almighty answer to doing well in search engines. SEO are specialized techniques used to optimize your web site, to be Search engine friendly and increase your chances of placing well in searches. But SEO can also be the most profitable methods of driving leads because any leads you receive from SEO are free leads.There are a large number of companies that adopt a fast and unethical approach to SEO known as Black Hat SEO. They employ unethical techniques that are against search engine policies. The best results from SEO are rarely achieved overnight. Black hat SEO are the techniques used to fool the search engines in order to bring in more traffic to websites. Website owners who unknowingly utilize black hat techniques of SEO are more vulnerable to changes in search engine algorithms and faced being banned.Most hardcover books on the subject of SEO are best viewed as a vehicle to help the beginner understand the process of search engine optimization. This is because the principles behind SEO are not easy. They are very informative and most webmasters are involved in SEO and using it. White hat and black hat SEO are two opposing views of how to do search engine optimization. In a nutshell, SEO are methods that aim to improve the position or rank of a website in the listings produced by search engines. The benefits of SEO are almost unlimited.Watch out for SEO Tools and software that is outdated and totally useless. Always research before you buy any SEO software because the search engine Algorithms are constantly changing thereby improving their search technologies to provide the most relevant results for their users. SEO tools for Google, MSN and Yahoo are numerous. SEO tools for press release optimization were also launched by PRWeb at the end of June called SEO Wizard. Search engine optimization is not easy, but with the right SEO tools, your website promotion task just got a lot easier. Blogs are one of the best SEO tools around and some like WordPress are free. Google Sitemaps’ are a powerful SEO tools which you can get free by visiting my website.MSN has launched a suite of SEO tools to go with their Pay Per Click product Adcenter. There are many SEO tools available on the internet, some are better then others, and some are not. Header tags, proper Keyword density, proper text formatting fonts, start text key-phrase as whole phrases, alt image tag text, links pointing to your site and each page and your domain name itself are some things to pay attention too. Many specialized SEO tools can help you determine the popularity and the competitiveness of your possible keywords and can help improve your search engine ranking particularly in Google.Writing fresh content for SEO plays a large role in keeping visitors on a web site. Let’s talk unique web page content and SEO content strategy. Finding a good SEO content writer is easier than you think. Just run a Google search or checkout elance.com. What is good SEO Content? It is unique, quality information that your visitors can use and is helpful to them. RSS feeds are an invaluable tool in the SEO content toolbox. If you scrape SEO content and end up scraping a couple spam pages, you may get noticed even more because someone is investigating the other spam pages.The primary factor that will determine whether your SEO content is “good enough” is the content provided by competing websites. You need unique content that nobody has in order for it to pass duplicate content filters. That’s why it is important to get your content articles indexed before you submit them to the search engines. I think nowadays though search engine algorithms can trace back the content and see who published it first, so at least make sure you publish it to your website or blog before submitting it to article directories.To strengthen the theme of your web site, you need keyword rich SEO content. SEO content writing tips content writer’s main aim is to create a new written piece which is original, simple, informative and also to the point. Write specific targeted SEO content for the independent pages. Unique SEO content remains king. Showing your visitors you can really write unique, compelling content, your traffic will grow very fast. Earlier it was just content writing but now it is widely known as SEO content writing. However there are some strict rules enforced on SEO content. Once you have visitors, your SEO content should be converting them into customers. With effective SEO content on your website, half of your search engine rank optimization work is done.Ethical search engine optimization is a must or you will get banned. It’s not if, it’s when. Search engine optimization was and still is fascinating to me. Search Engine Optimization is a crucial part in a websites success. The objective of Search Engine Optimization (SEO) is to achieve high natural search engine placement for relevant keywords or keyword phrases. Hiring an ethical search engine optimization company to rank well in the natural results is essential to long term success.Your white hat Search engine optimization (SEO) campaign will provide you with a long term increase in targeted traffic and qualified visitors to your Web Site. Visit my site often and add it to your favorites as I update you with the latest news and rumors in the search engine optimization industry everyday. The effects of bad search engine optimization are devastating and very depressing. Each website is unique in its own way and hence your (SEO) plans differ from website to website.My site has some tips on how to perform search engine optimization (also know as SEO) on your website. I have a free, comprehensive guide to the practice of search engine optimization for those unfamiliar with the subject if you send me an email. There’s a lot of hype out there about search engine optimization (SEO) services. Some are good and some are bad. Read through Google’s terms of service as they have some information on their site about it.Too often, visual design and SEO are perceived as a mutual sacrifice. Pay-per-click and SEO are targeted to get your website placed as close to the top of search engine results as possible. Pay-per-click cost money, but the clicks from SEO cost you nothing. SEO are considered as the main factors in enhancing the traffic of one’s website. Both, PPC and SEO are important. The truth is, the most rewarding part of SEO are often the slowest to reward. PR and SEO are based mostly on editorial credibility and relevance, not a direct payment for exposure.SEO are specialized techniques used to optimize your web site, to be Search engine friendly and increase your chances of placing well in searches. There are a large number of companies that adopt a fast and unethical approach to SEO known as Black Hat SEO. The main components of on-page SEO are optimization of the title tag, the headline tag, the body text and the Meta tags. Companies interested in SEO are occasionally not very happy with how their website looks. Programmers with an understanding of SEO are in high demand. As a matter of fact, sites with excellent Search Engine Optimization are making giant leaps in rankings and getting a major boost in free traffic with Google’s new update.Great web usability and SEO are wasted if folks who visit your web can’t tell that you are worthy of their trust. Those who specialize in SEO are in the unique position of understanding the web in a way that no traditional marketing agency can hope to. White hat and black hat SEO are two opposing views of how to do search engine optimization so if you use one, choose with great care. The second most important aspect for high SEO is the headers. Use H1, H2, H3, H4 headers.Many of the techniques that can be used for SEO are banned by the various search engines. The benefits of SEO are almost unlimited. Bad techniques of SEO are a strict ‘NO’ – Like same color text as the background and Doorway pages can get your website banned. The five forces of SEO are relevant Keywords, unique Content, clean Code, relevant Links and proper use of Technology. Designing for users and designing for SEO are not mutually exclusive goals. There will be compromise. White hat SEO are techniques that follow precisely the rules and guidelines provided by search engines stand a better chance of receiving traffic and higher rankings than black hat techniques.For this reason it is important to try to stay updated as far as new SEO are concerned. The off-page elements of website promotion and SEO are just as important. The majority of issues with SEO is very basic and just takes time to be picked up on search engines. Web design and SEO are two very different disciplines, but a certain degree of collaboration is required. It’s easy to see why effective SEO are now very much in demand. Black hat SEO is techniques used to trick or manipulate search engines for higher rankings.If done properly, the results of your SEO efforts are very impressive. Those who practice what some refer to as “ethical” and “correct” SEO are called White Hat SEO’s. The most important for SEO is to follow the rules and you won’t have anything to worry about.

SPDN: An Inexpensive Way To Profit When The S&P 500 Falls

Summary
SPDN is not the largest or oldest way to short the S&P 500, but it’s a solid choice.
This ETF uses a variety of financial instruments to target a return opposite that of the S&P 500 Index.
SPDN’s 0.49% Expense Ratio is nearly half that of the larger, longer-tenured -1x Inverse S&P 500 ETF.
Details aside, the potential continuation of the equity bear market makes single-inverse ETFs an investment segment investor should be familiar with.
We rate SPDN a Strong Buy because we believe the risks of a continued bear market greatly outweigh the possibility of a quick return to a bull market.
Put a gear stick into R position, (Reverse).
Birdlkportfolio

By Rob Isbitts

Summary
The S&P 500 is in a bear market, and we don’t see a quick-fix. Many investors assume the only way to navigate a potentially long-term bear market is to hide in cash, day-trade or “just hang in there” while the bear takes their retirement nest egg.

The Direxion Daily S&P 500® Bear 1X ETF (NYSEARCA:SPDN) is one of a class of single-inverse ETFs that allow investors to profit from down moves in the stock market.

SPDN is an unleveraged, liquid, low-cost way to either try to hedge an equity portfolio, profit from a decline in the S&P 500, or both. We rate it a Strong Buy, given our concern about the intermediate-term outlook for the global equity market.

Strategy
SPDN keeps it simple. If the S&P 500 goes up by X%, it should go down by X%. The opposite is also expected.

Proprietary ETF Grades
Offense/Defense: Defense

Segment: Inverse Equity

Sub-Segment: Inverse S&P 500

Correlation (vs. S&P 500): Very High (inverse)

Expected Volatility (vs. S&P 500): Similar (but opposite)

Holding Analysis
SPDN does not rely on shorting individual stocks in the S&P 500. Instead, the managers typically use a combination of futures, swaps and other derivative instruments to create a portfolio that consistently aims to deliver the opposite of what the S&P 500 does.

Strengths
SPDN is a fairly “no-frills” way to do what many investors probably wished they could do during the first 9 months of 2022 and in past bear markets: find something that goes up when the “market” goes down. After all, bonds are not the answer they used to be, commodities like gold have, shall we say, lost their luster. And moving to cash creates the issue of making two correct timing decisions, when to get in and when to get out. SPDN and its single-inverse ETF brethren offer a liquid tool to use in a variety of ways, depending on what a particular investor wants to achieve.

Weaknesses
The weakness of any inverse ETF is that it does the opposite of what the market does, when the market goes up. So, even in bear markets when the broader market trend is down, sharp bear market rallies (or any rallies for that matter) in the S&P 500 will cause SPDN to drop as much as the market goes up.

Opportunities
While inverse ETFs have a reputation in some circles as nothing more than day-trading vehicles, our own experience with them is, pardon the pun, exactly the opposite! We encourage investors to try to better-understand single inverse ETFs like SPDN. While traders tend to gravitate to leveraged inverse ETFs (which actually are day-trading tools), we believe that in an extended bear market, SPDN and its ilk could be a game-saver for many portfolios.

Threats
SPDN and most other single inverse ETFs are vulnerable to a sustained rise in the price of the index it aims to deliver the inverse of. But that threat of loss in a rising market means that when an investor considers SPDN, they should also have a game plan for how and when they will deploy this unique portfolio weapon.

Proprietary Technical Ratings
Short-Term Rating (next 3 months): Strong Buy

Long-Term Rating (next 12 months): Buy

Conclusions
ETF Quality Opinion
SPDN does what it aims to do, and has done so for over 6 years now. For a while, it was largely-ignored, given the existence of a similar ETF that has been around much longer. But the more tenured SPDN has become, the more attractive it looks as an alternative.

ETF Investment Opinion

SPDN is rated Strong Buy because the S&P 500 continues to look as vulnerable to further decline. And, while the market bottomed in mid-June, rallied, then waffled since that time, our proprietary macro market indicators all point to much greater risk of a major decline from this level than a fast return to bull market glory. Thus, SPDN is at best a way to exploit and attack the bear, and at worst a hedge on an otherwise equity-laden portfolio.

The Rise of Telecommunications Services in the Developing World

Telecommunications services have become a ubiquitous presence in our modern times, with cell phones and computers as our main tools for communication. In the United States, Europe, and other developed nations, we seem to take for granted the access we have to these devices and the ease at which we can acquire them. For third world and developing nations, the availability of these services lags behind, which has a palpable effect on their economies and quality of life. Research, however, has indicated that these nations are catching up.Consider that in 2005, about 2 billion people had a mobile or cellular subscription service. At the end of 2014, 7 billion people had some type of subscription, with 3.6 billion in the Asia/Pacific region alone. In terms of percentages, that is about 96 percent of the world’s population.When viewed through the lens of developed versus developing nations, research indicates that there are 128 subscriptions per 100 people in developed nations, versus 89 per 100 people in developing countries. While there remains room for expansion in developing nations, the rate of subscription growth has reached its lowest levels in a decade, meaning the market is approaching a saturation point.Telecommunications services also include access to the Internet, which has a much smaller reach when juxtaposed with cellular services. Three billion people are online, which represents about 40 percent of the world’s population. For developed nations, 78 per 100 people use the Internet, versus 32 per 100 people in developing nations. This is a much bigger gap than the one seen in cell phone usage, indicating these nations still have a long way to go. Of the 1.1 billion households not connected to the Internet, 90 percent are in developing countries.How can these nations catch up? Luckily, due to the expansion of telecommunications services and companies, broadband prices have dropped significantly over the past decade. In obvious economic terms, the cheaper the product, the wider the accessibility. Africa is notably the farthest behind in terms of broadband connectivity, with the continent accounting for 0.5 percent of the world’s fixed broadband subscriptions.Telecommunications companies are beginning to enter Africa, as many of its nations are emerging economic markets. With investment from the telecommunications industry, it is more than probable that access to the Internet will gradually climb similarly to that of the cellular market. While it is unlikely that these countries will reach the connectivity of the developed world, the level of infrastructure for communications will improve drastically with outside investments pouring in. Consider the case of Nigeria: about a decade ago, there were 100,000 phone lines, mostly landlines operated by the state-run company NITEL. That company folded, and now there are over 100 million mobile phone lines.In a world where quick, easy, and mobile communication is the norm, it is important to these nations to reach modern levels of telecommunications. It is hugely significant for their economies and also for simple access to information. The Internet and cellular phones have condensed the size of the world, allowing us the ability to communicate with anyone at any time.